{"id":7977,"date":"2023-10-03T14:30:46","date_gmt":"2023-10-03T14:30:46","guid":{"rendered":"https:\/\/requenamueller.com\/yokoy-case-study\/"},"modified":"2023-11-28T09:46:59","modified_gmt":"2023-11-28T09:46:59","slug":"yokoy-case-study","status":"publish","type":"page","link":"https:\/\/requenamueller.com\/en\/yokoy-case-study\/","title":{"rendered":"Yokoy &#8211; Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7977\" class=\"elementor elementor-7977 elementor-6628\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b973931 e-con-full e-flex e-con e-parent\" data-id=\"b973931\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b96640 elementor-widget elementor-widget-spacer\" data-id=\"9b96640\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-column 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cde85b0 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cde85b0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e5f7c98 e-con-full e-flex e-con e-child\" data-id=\"e5f7c98\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e9697 elementor-widget elementor-widget-vlt-heading\" data-id=\"92e9697\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<h3 class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tYOKOY\t\t\t\n\t\t\t\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c41d3 elementor-widget elementor-widget-vlt-heading\" data-id=\"80c41d3\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<h1 class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tEfficient expense management with AI\t\t\t\n\t\t\t\n\t\t<\/h1>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-187084d e-con-full e-flex e-con e-child\" data-id=\"187084d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acfcb04 elementor-widget elementor-widget-vlt-heading\" data-id=\"acfcb04\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<span class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\t\u2014\t\t\t\n\t\t\t\n\t\t<\/span>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87b431c e-flex e-con-boxed e-con e-parent\" data-id=\"87b431c\" data-element_type=\"container\" 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41.79 44.28 42.35 50.13C42.91 56 46.6 60.8 50.2 60.8C53.8 60.8 57.49 56 58.05 50.13C58.61 44.27 58.17 39.46 50.2 39.46Z\" stroke=\"black\" stroke-width=\"1.5\" stroke-linejoin=\"round\"><\/path><path d=\"M52.51 45.56C52.51 45.56 51.63 47.5 47.15 48.17\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M52.51 45.56C52.51 45.56 54.6 47.69 57.97 48.57\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/g><defs><clipPath id=\"clip0_1324_797\"><rect width=\"100\" height=\"100\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba77ab e-con-full e-flex e-con e-child\" data-id=\"2ba77ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f9775e7 e-flex e-con-boxed e-con e-child\" data-id=\"f9775e7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb0478 elementor-widget elementor-widget-vlt-heading\" data-id=\"7eb0478\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<span class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tWHAT?\t\t\t\n\t\t\t\n\t\t<\/span>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d83e6b e-flex e-con-boxed e-con e-child\" data-id=\"8d83e6b\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1bfa5 elementor-widget elementor-widget-text-editor\" data-id=\"cb1bfa5\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #333333;\">Strategy and Consulting<br \/>Public relations and press office<br \/>Content creation<br \/><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0f652d e-con-full e-flex e-con e-child\" data-id=\"d0f652d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e4bc6d e-con-full e-flex e-con e-child\" data-id=\"5e4bc6d\" data-element_type=\"container\" 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d=\"M30.2941 66.7647V72.0588\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M36.4706 58.8235V63.2353\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M30.2941 58.8235V63.2353\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M36.4706 75.5883V80\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M30.2941 75.5883V80\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M75.2941 80V62.353H68.2353\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M70 66.7647V72.0588\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M70 75.5883V80\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/g><defs><clipPath id=\"clip0_1324_809\"><rect width=\"100\" height=\"100\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4de48a e-con-full e-flex e-con e-child\" data-id=\"a4de48a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2159325 e-flex e-con-boxed e-con e-child\" data-id=\"2159325\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e340dac elementor-widget elementor-widget-vlt-heading\" data-id=\"e340dac\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<span class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tWHERE?\t\t\t\n\t\t\t\n\t\t<\/span>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eba75a5 e-flex e-con-boxed e-con e-child\" data-id=\"eba75a5\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff12b6 elementor-widget elementor-widget-text-editor\" data-id=\"bff12b6\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Spain<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecfefaa e-con-full e-flex e-con e-child\" data-id=\"ecfefaa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7f971f1 e-con-full e-flex e-con e-child\" data-id=\"7f971f1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d0aed elementor-widget elementor-widget-vlt-simple-icon\" data-id=\"f9d0aed\" data-element_type=\"widget\" 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stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M24.09 43.63H75.88\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M35.46 24V35.64\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M61.71 24V35.64\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M48.58 24V35.64\" stroke=\"black\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M42.43 59.52H41.57V60.38H42.43V59.52Z\" fill=\"#A4191C\" stroke=\"#A4191C\" stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M34.44 59.52H33.58V60.38H34.44V59.52Z\" fill=\"#A4191C\" stroke=\"#A4191C\" stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M50.42 59.52H49.56V60.38H50.42V59.52Z\" fill=\"#A4191C\" stroke=\"#A4191C\" 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stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M42.43 67.5099H41.57V68.3699H42.43V67.5099Z\" fill=\"#A4191C\" stroke=\"#A4191C\" stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M34.44 67.5099H33.58V68.3699H34.44V67.5099Z\" fill=\"#A4191C\" stroke=\"#A4191C\" stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M50.42 67.5099H49.56V68.3699H50.42V67.5099Z\" fill=\"#A4191C\" stroke=\"#A4191C\" stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><path d=\"M58.4 67.5099H57.54V68.3699H58.4V67.5099Z\" fill=\"#A4191C\" stroke=\"#A4191C\" stroke-width=\"2.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\"><\/path><\/g><defs><clipPath id=\"clip0_1324_803\"><rect width=\"100\" height=\"100\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc9154b e-con-full e-flex e-con e-child\" data-id=\"dc9154b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a1e3db0 e-flex e-con-boxed e-con e-child\" data-id=\"a1e3db0\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3ad4a elementor-widget elementor-widget-vlt-heading\" data-id=\"2e3ad4a\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<span class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tWHEN?\t\t\t\n\t\t\t\n\t\t<\/span>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c481969 e-flex e-con-boxed e-con e-child\" data-id=\"c481969\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1441e9f elementor-widget elementor-widget-text-editor\" data-id=\"1441e9f\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #333333;\">2022-2023<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cda5f8 e-flex e-con-boxed e-con e-parent\" data-id=\"6cda5f8\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2717e50 e-con-full e-flex e-con e-child\" data-id=\"2717e50\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d776f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d776f8\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a046c animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e2a046c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896509b elementor-widget elementor-widget-vlt-heading\" data-id=\"896509b\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<h3 class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tCHALLENGE\t\t\t\n\t\t\t\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4da1b1 elementor-widget elementor-widget-text-editor\" data-id=\"a4da1b1\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yokoy brings AI to the management of business expenses and its radical approach is revolutionizing an entire industry. The company is seeking media presence in Spain in a very competitive segment, aiming to convey the benefits of its business spend platform to decision-makers (e.g., CIFOs, CEO&#8217;s) of large organizations. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a372ec elementor-widget elementor-widget-vlt-heading\" data-id=\"6a372ec\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<h3 class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tSTRATEGY\t\t\t\n\t\t\t\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079d753 elementor-widget elementor-widget-text-editor\" data-id=\"079d753\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The message: Manual or semi-automated business spend processes offer great savings potential for companies. The proposed campaign explores this aspect with opinion articles, case studies, examples, cost analyses and figures, showing how an automated platform can help.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b6196 elementor-widget elementor-widget-vlt-heading\" data-id=\"32b6196\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<h3 class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tSOLUTION\t\t\t\n\t\t\t\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14dfc7 elementor-widget elementor-widget-text-editor\" data-id=\"c14dfc7\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We pursue two different strands: the educational component focuses on AI technology and explains how it can automate and improve manual tasks. The economic narrative reveals the savings potential of manual or semi-automated processes with concrete figures and shows the advantages of a AI-supported platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c0da2 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"17c0da2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0688d0 e-con-full e-flex e-con e-child\" data-id=\"b0688d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36fb0ef elementor-widget elementor-widget-vlt-heading\" data-id=\"36fb0ef\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<h3 class=\"vlt-heading\">\n\n\t\t\t\n\t\t\t\t\t\t\tRESULTS\t\t\t\n\t\t\t\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db3b56 elementor-widget elementor-widget-text-editor\" data-id=\"5db3b56\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A continuous presence in the technology media and in the business section of the daily press with press releases, interviews and bylines in business and IT media. Average monthly number of clippings: 7.5.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f0364f e-con-full e-flex e-con e-child\" data-id=\"7f0364f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d2dd4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a6d2dd4\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b09ce73 e-con-full e-flex e-con e-child\" data-id=\"b09ce73\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeacf4e elementor-widget elementor-widget-vlt-counter-up\" data-id=\"eeacf4e\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-counter-up.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"vlt-counter-up\" data-animation-speed=\"2000\" data-delimiter=\"\">\n\n\t\t\t<div class=\"vlt-counter-up__number\">\n\n\t\t\t\t\n\t\t\t\t<span class=\"counter\">45<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<span class=\"vlt-counter-up__title\"><br>Number of clippings<br><\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc5af95 e-con-full e-flex e-con e-child\" data-id=\"bc5af95\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5613d41 elementor-widget elementor-widget-vlt-counter-up\" data-id=\"5613d41\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-counter-up.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"vlt-counter-up\" data-animation-speed=\"2000\" data-delimiter=\"\">\n\n\t\t\t<div class=\"vlt-counter-up__number\">\n\n\t\t\t\t\n\t\t\t\t<span class=\"counter\">10<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<span class=\"vlt-counter-up__title\"><br>Contents<br><\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55d4373 e-con-full e-flex e-con e-child\" data-id=\"55d4373\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1bfbcf elementor-widget elementor-widget-vlt-counter-up\" data-id=\"d1bfbcf\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"vlt-counter-up.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"vlt-counter-up\" data-animation-speed=\"2000\" data-delimiter=\"\">\n\n\t\t\t<div class=\"vlt-counter-up__number\">\n\n\t\t\t\t\n\t\t\t\t<span class=\"counter\">112000000<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<span class=\"vlt-counter-up__title\"><br>Audience<br><\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fbd9c4 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0fbd9c4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3df8404 e-con-full e-flex e-con e-parent\" data-id=\"3df8404\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f79126 elementor-widget elementor-widget-spacer\" data-id=\"0f79126\" data-element_type=\"widget\" data-settings=\"{&quot;aos_animation_name&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>YOKOY Efficient expense management with AI \u2014 WHAT? Strategy and ConsultingPublic relations and press officeContent creation WHERE? Spain WHEN? 2022-2023 CHALLENGE Yokoy brings AI to the management of business expenses and its radical approach is revolutionizing an entire industry. The company is seeking media presence in Spain in a very competitive segment, aiming to convey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-custom-page.php","meta":{"footnotes":"","_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yokoy - Case Study - Requena &amp; Mueller Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/requenamueller.com\/en\/yokoy-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yokoy - Case Study\" \/>\n<meta property=\"og:description\" content=\"YOKOY Efficient expense management with AI \u2014 WHAT? 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