YOKOY
Efficient expense management with AI
Strategy and Consulting
Public relations and press office
Content creation
Spain
2022-2023
CHALLENGE
Yokoy brings AI to the management of business expenses and its radical approach is revolutionizing an entire industry. The company is seeking media presence in Spain in a very competitive segment, aiming to convey the benefits of its business spend platform to decision-makers (e.g., CIFOs, CEO’s) of large organizations.
STRATEGY
The message: Manual or semi-automated business spend processes offer great savings potential for companies. The proposed campaign explores this aspect with opinion articles, case studies, examples, cost analyses and figures, showing how an automated platform can help.
SOLUTION
We pursue two different strands: the educational component focuses on AI technology and explains how it can automate and improve manual tasks. The economic narrative reveals the savings potential of manual or semi-automated processes with concrete figures and shows the advantages of a AI-supported platform.
RESULTS
A continuous presence in the technology media and in the business section of the daily press with press releases, interviews and bylines in business and IT media. Average monthly number of clippings: 7.5.
Number of clippings
Contents
Audience