Ideas and news

We are tireless readers. We follow the national and international news. And we draw our conclusions, keeping our clients’ objectives in mind. In this blog we share what interests and moves us. And some news about us…

Press Release: How do you get the attention of Spanish journalists?

6/4/2026

Press Release: How do you get the attention of Spanish journalists?

The press release is written. The product is strong, and the market entry makes strategic sense. Perhaps there’s even a new branch office in Madrid or Barcelona. Many companies from abroad Spain see this as the ideal starting point for getting press coverage but are then disappointed: “We have good news. Why isn’t anyone reporting on it?”

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Press Release: How do you get the attention of Spanish journalists?

Public Relations vs. Advertising in Spain: What's the Difference?

Marketing and communication are complex fields in which strategies are developed to capture the attention of desired target audiences. In this context, some terms can easily lead to confusion, with one of the biggest debates revolving around media relations and advertising. The changing media landscape in Spain has contributed to the emergence and growth of branded content—an important tool that plays a key role in the survival of the media. But what is the difference between an article written by a journalist and a sponsored article? This blog post aims to clarify concepts.

Public relations are key to a sustained corporate visibility

For years, Spain has been among the European countries with the lowest overall trust in news media. This frequently cited fact falsely leads foreign companies to believe that media relations in Spain are losing importance.