THREEMA
Secure Instant Messaging for business and individuals
Strategy and Consulting
Public relations and press office
Content creation
Spain.
2022 –
CHALLENGE
Threema is a secure messaging app that guarantees users’ privacy. The Swiss company’s unique approach offers all the conveniences of a messaging app, but with a “privacy by design-approach”; no metadata is stored, and data minimization is paramount. With Threema Work, a secure business version of the app for companies, Threema offers GDPR-compliant solutions for professional communication. At the beginning of 2022, the brand was unknown in Spain; companies largely relied on insecure messaging apps that were originally developed for private use. Topics such as mobile cybersecurity, data protection and other legal requirements in the corporate sector are relatively complex and require education; decision-makers need a broad knowledge base.
STRATEGY
Instant messaging has become a constant in corporate communications, although companies tend to rely on messenger apps that are not compliant with EU-wide data protection laws (NIS2, DORA, CER) and/or allow shadow-it solutions that are beyond their control. Frequent cyberattacks and a strict legal framework in the EU call for secure communication and data protection in companies. We propose a campaign to raise awareness among managers.
SOLUTION
The Threema Work campaign has an educative/informative character: monthly contents around business messaging include the signaling of possible threats related to unsafe messaging; they highlight why organizations cannot afford to ignore the legislation and show how to make business messaging both easy and secure. A Whitepaper focused on the legal framework positions Threema as a leading expert while press-releases round up an ongoing media-presence across consumer- and tech outlets.
RESULTS
A far reaching campaign covers national newspapers, tech magazines, specialized press (e.g., HR, finance, legal sector, healthcare) with an average of 6 clippings per month. Top notch publications include Expansión, El Economista, Actualidad Económica, 20 Bits and Applicantes. (Results as of 31/12/24)
Number of clippings
Contents
Audiencie reached